> ## Documentation Index
> Fetch the complete documentation index at: https://docs.51ultron.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Pulse

> Content and brand. LinkedIn posts, social content, VIRALS scoring, and content calendars.

Pulse creates content that performs. Not generic posts. Not templates with placeholders. Research-backed, voice-matched, platform-optimized content — scored before delivery and revised until it passes.

## VIRALS scoring

Every piece of content Pulse creates is scored on a 0–12 scale before it's returned. If the score is below 7, Pulse revises automatically. You never see a draft that hasn't passed.

| Dimension               | What it measures                            |
| ----------------------- | ------------------------------------------- |
| **V** — Viral potential | Will people share or comment?               |
| **I** — Interest        | Does the hook land in the first 3 seconds?  |
| **R** — Relatability    | Does the audience see themselves in it?     |
| **A** — Actionability   | Does it give them something to do or think? |
| **L** — Length          | Is it the right length for the platform?    |
| **S** — Specificity     | Concrete details vs. vague claims?          |

A post scoring 10/12 (e.g., V:2 I:2 R:1 A:2 L:2 S:1) passes. A post scoring 5/12 goes back for revision.

## LinkedIn post structure

```text theme={null}
Hook (lines 1-3)
    Pattern interrupt. Must make them stop scrolling.
    "90% of cold emails fail before the subject line is read."

Mind Read
    Name the feeling or problem the reader has right now.
    "You've written the perfect pitch. Nobody opens it."

Twist
    Unexpected angle or counterintuitive take.
    "The problem isn't the email. It's the list."

CTA
    One clear action.
    "Here's how to fix the list before writing one more word:"

Payoff
    The insight or tactical value.
    [3-5 specific points, no filler]
```

## Platform rules

| Platform           | Length        | Format rules                               |
| ------------------ | ------------- | ------------------------------------------ |
| LinkedIn           | Max 150 words | Max 3 hashtags, no emojis                  |
| Twitter/X          | Max 6 tweets  | Staccato rhythm, first tweet stands alone  |
| Instagram Carousel | 8–10 slides   | Slide 1 \< 8 words, max 15 words per slide |
| Reels / TikTok     | 120 words max | Hook in first 3 seconds, no slow builds    |

## Content calendar

Pulse manages a 7-day content type rotation:

| Day | Type                  |
| --- | --------------------- |
| 1   | Controversial take    |
| 2   | How-to / tactical     |
| 3   | Story / narrative     |
| 4   | Listicle              |
| 5   | Industry news angle   |
| 6   | Community engagement  |
| 7   | Repeat best performer |

## Skills

* [LinkedIn Post](/skills/content/linkedin-post)
* [Social Content](/skills/content/social-content)