> ## Documentation Index
> Fetch the complete documentation index at: https://docs.51ultron.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive Analysis

> Full market map of a competitor: funding, pricing, product, customers, weaknesses, and win strategy.

The competitive analysis skill produces a complete intelligence package on any competitor or market category. Not a summary — a structured brief with pricing, positioning, identified weaknesses, and a clear win strategy.

## What it produces

```text theme={null}
COMPETITIVE ANALYSIS — HubSpot

Overview
  Category: CRM + Marketing + Sales automation
  Founded: 2006 | Public (NYSE: HUBS) | $2.6B ARR
  Positioning: "All-in-one growth platform for SMB to mid-market"

Pricing (verified 2026-04-01)
  Starter: $20/seat/month (Marketing + Sales + Service)
  Professional: $890/month (3 seats included)
  Enterprise: $3,600/month (5 seats included)
  Note: Significant add-on costs for additional seats and features

Product strengths
  - Breadth: CRM + email + landing pages + reporting in one product
  - Ecosystem: 1,500+ integrations in marketplace
  - Brand: dominant awareness in SMB segment

Product gaps
  - AI: bolt-on AI, not native to the workflow
  - LinkedIn: poor native integration, requires Zapier
  - Complexity: high onboarding cost for full feature set

Customer profile
  - SMB to mid-market (10–500 employees)
  - Marketing-led growth companies
  - Teams that prioritize breadth over depth

Win strategy vs HubSpot
  - ICP where depth beats breadth (outbound-heavy teams)
  - AI-native positioning — not a feature, the foundation
  - Faster time to first value (no 3-month onboarding)
  - LinkedIn-native workflow as differentiator
```

## Configuration

| Setting   | Value                                                                                       |
| --------- | ------------------------------------------------------------------------------------------- |
| Model     | Kimi K2                                                                                     |
| Max turns | 10                                                                                          |
| Execution | Fork                                                                                        |
| Tools     | `web_search_multiple`, `scrape_website`, `browser_action`, `search_memories`, `save_memory` |

## When to use it

* Before a sales call where you know a competitor is in the deal
* Before a board presentation or investor update
* When a competitor announces a new product, pricing change, or funding round
* When entering a new market and mapping the landscape

## How to invoke

```text theme={null}
Run a competitive analysis on Salesforce.
```

```text theme={null}
I have a deal where HubSpot is the incumbent. Run competitive analysis so I know how to position.
```

## Anti-fabrication

If a pricing page is behind a login or unavailable, the output notes "pricing not publicly listed — verify at salesforce.com/pricing" rather than estimating. Only confirmed public data is reported as fact.

## Canvas outputs

* [Comparison Table](/canvas/sales) — feature/pricing side-by-side
* [SWOT Grid](/canvas/research) — competitor's strengths and weaknesses
* [Positioning Map](/canvas/research) — landscape visualization