> ## Documentation Index
> Fetch the complete documentation index at: https://docs.51ultron.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Inbound Nurture Workflow

> Lead capture to Striker handoff: scoring inbound leads and running the right sequence for each tier.

When a lead comes in — form fill, email reply, Calendly booking, or referral — Ultron scores it, routes it to the right sequence, and hands it to Striker when it's ready.

## The workflow

<Steps>
  <Step title="Lead arrives">
    Lead enters via form fill, webhook, email reply, or Calendly booking. Saved to CRM via Specter or manually.
  </Step>

  <Step title="Specter scores the lead">
    Specter scores the lead 1–10 against your ICP definition.

    Score 8–10 (Hot) → immediate Striker outreach task created.
    Score 5–7 (Warm) → enter 4-email nurture sequence.
    Score 1–4 (Cold) → tagged and archived.
  </Step>

  <Step title="Hot lead: immediate Striker outreach">
    Striker picks up the task within the session. Researches the lead, writes a personalized email referencing the trigger that brought them in (form fill → reference their company and pain point).
  </Step>

  <Step title="Warm lead: 4-email nurture sequence">
    | Email | Timing | Content                                         |
    | ----- | ------ | ----------------------------------------------- |
    | 1     | Day 0  | Welcome + one tactical value they can use today |
    | 2     | Day 3  | Case study or proof point                       |
    | 3     | Day 7  | Tactical insight specific to their situation    |
    | 4     | Day 10 | Soft pitch: here's how to get started           |

    Each email is personalized. Each adds new value. None is a "check-in."
  </Step>

  <Step title="Reply at any point: Striker takes over">
    If the warm lead replies during the nurture sequence, Striker switches from automated sequence to active sales mode. Pipeline stage updated. Follow-up becomes 1:1 and contextual.
  </Step>
</Steps>
