> ## Documentation Index
> Fetch the complete documentation index at: https://docs.51ultron.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Outbound Sales Workflow

> ICP matching through deal tracking: how Specter and Striker run your full outbound motion.

The outbound sales workflow runs the complete cycle from prospect discovery to closed deal — Specter handles research and qualification, Striker handles outreach and follow-up.

## The full cycle

<Steps>
  <Step title="Define your ICP">
    Set your Ideal Customer Profile in **Settings → Profile**: company size, industry, funding stage, geography, and any specific signals (job postings, tech stack, etc.).

    This is the foundation. Every Specter search and every Striker email uses it.
  </Step>

  <Step title="Specter: find and score leads">
    ```text theme={null}
    Find 20 CTOs at Series A SaaS companies in the US.
    ```

    Specter runs: Apollo company search → contact lookup → email enrichment → ZeroBounce verification → ICP scoring.

    Results saved to CRM. Hot leads (score 8+) get a Striker task created automatically.
  </Step>

  <Step title="Striker: cold email">
    Striker picks up the task, reads Specter's research from memory, and writes the cold email.

    6-point quality gate applied. Subject \< 6 words. Body \< 150 words. Exactly 1 CTA. Specific reference to the recipient. Passes or revises automatically.
  </Step>

  <Step title="Day 3 follow-up">
    No reply after 3 days. Striker sends follow-up #1: new value angle, max 75 words. A case study or insight they haven't seen.
  </Step>

  <Step title="Day 5 follow-up">
    Still no reply. Striker sends follow-up #2: completely different angle, max 100 words. Different pain point, different benefit.
  </Step>

  <Step title="Day 7 breakup">
    Final follow-up: 50-word breakup email. Polite. Assumes no interest. Leaves the door open for Q3 or when timing changes.
  </Step>

  <Step title="Reply received: Cortex in">
    Lead replies. Striker logs the outcome to memory. Cortex generates a meeting prep brief. You go into the call prepared.
  </Step>

  <Step title="Post-call: proposal">
    After the call, Striker generates the post-call blueprint from your notes. Follow-up email drafted and sent. Proposal built as a Structured Doc canvas. Deal stage updated in HubSpot.
  </Step>
</Steps>

## What to configure first

| Setting        | Why it matters                                        |
| -------------- | ----------------------------------------------------- |
| ICP definition | Specter targets and scores against this               |
| Voice samples  | Striker emails sound like you, not a template         |
| Gmail or Brevo | Striker needs a connected sender to send emails       |
| HubSpot or CRM | Striker updates deal stages as conversations progress |