Research Canvas Templates

Five canvas templates for research output. Built with live web data. Export as PDF for board decks and strategy documents.

SWOT Grid

Strengths, Weaknesses, Opportunities, Threats in a 2x2 visual. Pre-research: Ultron searches competitor news, reviews, and pricing before populating. Only verified intel fills the cells. How to trigger:

Run a SWOT analysis on HubSpot.

Create a SWOT grid for my pitch vs Salesforce.

Positioning Map

Competitive positioning across two axes you define. Default axes: Price (low to high) vs Feature depth (lightweight to enterprise). You can specify your own. What it shows: Your product and competitors as positioned dots on the map. Visual gaps are visible immediately. How to trigger:

Create a positioning map: X-axis = price, Y-axis = AI-nativeness.
Products: HubSpot, Salesforce, Pipedrive, Ultron.

Score Card

Weighted scoring across multiple criteria. You define the criteria and weights. When to use: Vendor evaluation. Partner selection. Market entry decisions. Comparing options against your priorities. How to trigger:

Score HubSpot, Salesforce, and Pipedrive across:
Ease of use (30%), Integration depth (40%), Pricing (30%).

Radar Chart

Multi-dimension capability comparison. 5–8 dimensions shown on a radar. What it shows: Capability gaps and strengths at a glance. Each product is a polygon on the radar. Overlap and gaps are immediately visible. How to trigger:

Create a radar chart comparing our product vs HubSpot and Salesforce across:
Speed, AI capability, Integration depth, Price, Support quality, Ease of setup.

Decision Tree

Branching logic framework for complex decisions. Inputs: The decision question, branching criteria, outcomes at each branch When to use: Lead qualification logic. Sales conversation routing. Internal process documentation. Pricing decision frameworks. How to trigger:

Create a decision tree for qualifying inbound leads
based on company size, industry, and stated budget.

​SWOT Grid

​Positioning Map

​Score Card

​Radar Chart

​Decision Tree

SWOT Grid

Positioning Map

Score Card

Radar Chart

Decision Tree