The most comprehensive canvas. A full strategic document for mid-to-late stage deals.Sections: Prospect overview, Current situation (pain + trigger), Competitive landscape, Recommended approach, Expected outcomes, Social proof, Cost of inaction, Next stepsWhen to use: Before sending a proposal. Before a pricing conversation. When you need a structured deal strategy document.How to trigger:
Generated after a meeting from your call notes or a transcript.Sections: Meeting recap, Audience profile update, Content that resonated, Outreach plan, Competitor mentions, Sales playbook update, Expected outcomes, Proof points, Quick wins, Follow-up email draftWhen to use: Immediately after any important sales call. Captures everything before it fades.How to trigger:
Create a post-call blueprint. Notes: [paste your notes]
A shareable one-page asset for inbound lead generation.Sections: Headline, Hook statement, Quick wins (3–5 bullets), Growth trajectory, Methodology, Proof points, CTAWhen to use: Launching an outbound campaign and need a value-first asset. Creating a downloadable for a landing page.How to trigger:
Create a lead magnet about [topic] targeting [ICP].
Side-by-side feature and pricing comparison built with live data from competitor pages.What it shows: Product rows, Feature columns, Pricing row, Recommended winner per use casePre-research: Ultron scrapes actual pricing pages before building. Only verified figures used.How to trigger:
Compare HubSpot, Salesforce, and Pipedrive on pricing and core features.
Tier-based pricing visualization with feature matrix.What it shows: Tier names, prices, features per tier, recommended tier highlightWhen to use: When you need to present your own pricing clearly. When building or redesigning pricing pages.How to trigger:
Generate pricing cards for Starter ($49), Growth ($149), and Scale ($499).
Savings and return calculator with variable inputs.What it shows: Input variables (current spend, time saved, headcount avoided, revenue impact), calculated outcome, visual summaryWhen to use: In proposals where cost justification matters. When the buyer needs to show ROI to their CFO.How to trigger:
Build an ROI calculator for our product. Saves 10 hours/week at $80/hr average, replaces one $90K ops hire.