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Voice Calibration

Ghost Writer uses your voice profile to match:
  • Sentence length and rhythm
  • Vocabulary and terminology
  • Hook patterns (question, stat, story, contrarian)
  • CTA style (soft ask, hard ask, no ask)
  • Platform-specific formatting

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Platform Formatting

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LinkedIn

  • Hook in first line (shown before “see more”)
  • Short paragraphs (1-2 sentences)
  • Line breaks between paragraphs
  • CTA at the end, 3-5 hashtags at bottom

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Twitter/X

  • 280 character limit per tweet
  • Threads: numbered (1/X format)
  • Hook tweet is everything
  • Last tweet = CTA

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Instagram

  • Carousel: 8-10 slides, headline + supporting text per slide
  • Caption: hook, body, CTA, hashtags
  • Reel script: hook (first 3 seconds), body, CTA

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Substack / Blog

  • Long-form (1,000-3,000 words)
  • H2/H3 structure
  • Internal CTAs

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Email Newsletter

  • Subject line (4-7 words), preview text
  • Personal opener, 1-3 key points, single CTA

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Example Prompts

"Write a LinkedIn post about scaling without hiring"
"Draft a Twitter thread on why AI agents replace SaaS"
"Create an Instagram carousel about founder burnout"
"Write a Substack article on BYOK pricing models"
"Repurpose my last LinkedIn post for Twitter and Instagram"