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What is a Campaign?

A campaign groups leads under a single outreach strategy. Each campaign has:
  • Target description (ICP for this campaign)
  • Email template
  • Follow-up sequence
  • Performance metrics

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Campaign Metrics

MetricDescription
Leads CountTotal leads in campaign
Emails SentOutreach messages delivered
OpensEmails opened
RepliesResponses received
Meetings BookedCalls/demos scheduled
Opt OutsUnsubscribe requests

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Campaign Statuses

Draft → Active → Paused → Completed

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Example Prompts

"Create a campaign targeting AI agencies in the US"
"Show campaign metrics for the SaaS founders campaign"
"Pause the European outreach campaign"
"Add 20 new leads to the active campaign"