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When you first chat with Ultron, it runs an onboarding sequence to learn about your business.

What Ultron asks

Business Profile

  • What’s your business name?
  • What do you sell? (products, services, pricing)
  • Who is your ideal customer? (ICP description)
  • Who are your main competitors?
  • What are common objections you hear?
  • Do you have case studies or testimonials?

Content Voice

  • What platforms do you publish on? (LinkedIn, Twitter, Instagram, Substack, Blog, Email)
  • What tone do you write in? (professional, casual, provocative, educational)
  • Paste 2-3 examples of content you’ve written so Ultron can calibrate your voice

Sales Context

  • What’s your average deal size?
  • What’s your sales cycle length?
  • What verticals do you target?
  • What job titles do you sell to?

Where this data lives

All onboarding data is stored in your profiles table:
FieldPurpose
business_nameCompany name
business_descriptionWhat you do
icp_descriptionYour ideal customer
platformsWhere you publish (array)
voice_toneYour writing style
voice_samplesExample posts (array)
business_profilePricing, case studies, objections, competitors (JSON)
onboarding_completedWhether onboarding is done

Re-running onboarding

Update your business profile anytime from Dashboard → Settings → Business Profile. Changes take effect immediately on your next conversation.