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Competitive intelligence in Ultron is not a one-time report. It’s a live knowledge base that Cortex builds and every other agent draws from.

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The workflow

1

Trigger: something changes

A competitor announces a new product, raises funding, changes pricing, or hires a notable exec. You notice, or Cortex catches it via trigger event monitoring.
2

Cortex: full competitive deep-dive

Cortex runs the competitive analysis skill: 3 parallel searches, pricing page scrape, product page analysis. Returns a structured brief.
3

Canvas: comparison table rendered

Comparison table canvas generated inline — your product vs the competitor, feature by feature, price by price. Export as PDF for the team.
4

Memory saved with tags

Research saved to memory: ["competitive", "hubspot", "ai-feature", "2026-04"].Now available to every agent in every future session.
5

Every agent uses it

Striker: References the competitive research when handling “we already use HubSpot” objections. Cites the specific gap identified.Pulse: Uses the competitive angle for content: “Here’s what HubSpot’s new AI feature actually does (and what it doesn’t).”Cortex: Pulls the memory as baseline for meeting prep when HubSpot is mentioned.
6

Refresh when needed

Re-run competitive analysis when the competitor releases an update, raises another round, or changes pricing. Memory updates. All agents use the fresh intel automatically.