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The research-to-content workflow turns a topic or brief into published content — research-backed, VIRALS scored, and saved for future reference.

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The workflow

1

Cortex: research the topic

Research the current state of B2B outbound in 2026.
What are the main trends, what's changing, what's contrarian?
Cortex runs 3 parallel searches, scrapes relevant pages, finds contrarian takes on Reddit and LinkedIn. Saves a research summary to memory tagged ["cortex", "content-research", "outbound-2026"].
2

Pulse: draft the post

Pulse reads Cortex’s research from memory and drafts the post.Structure applied: Hook → Mind Read → Twist → CTA → Payoff. Platform rules applied: Max 150 words, max 3 hashtags, no emojis (for LinkedIn).
3

VIRALS scoring

Draft scored on 0–12 scale. Score < 7 → Pulse revises automatically. Score 7+ → returned to you.You see the score breakdown with the draft: V:2 I:2 R:1 A:2 L:2 S:2 = 11/12.
4

Review and approve

Read the draft in chat. Edit inline if needed. Approve.
5

Saved and scheduled

Content saved to memory with tags. Added to content queue if a social integration is connected.Pulse references this post in future content cycles — if it performs well, it becomes a style reference.

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7-day content rotation

DayContent type
1Controversial take
2How-to / tactical
3Story / narrative
4Listicle
5Industry news angle
6Community engagement
7Repeat best performer