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Pulse plans, drafts, scores, and queues content across all your platforms. You review and approve. The calendar runs itself.

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The workflow

1

Profile drives everything

Before Pulse writes a word, it reads your profile: platforms (LinkedIn, Twitter, blog), voice tone, banned words, voice samples, and ICP.Pulse never writes content that violates your voice. The samples you provided are the baseline.
2

Trend research

Pulse runs web_search × 3 + Reddit research. Surfaces trending angles, contrarian takes, and what competitors are writing about (so you can zig when they zag).
3

Content calendar generated

Content Calendar canvas generated: 14 rows, each with date, platform, format, topic, and hook draft.
4

You review the calendar

Approve topics, swap any you don’t like, add your own. The calendar is editable inline.
5

Pulse drafts each piece

For each approved topic, Pulse drafts the full post following platform rules. VIRALS scored. Revised if below 7. Returned when it passes.
6

Content queued and published

Approved content saved to queue. Published on schedule via connected social integrations or downloaded for manual posting.
7

Performance tracked

Published pieces saved to memory. Pulse references top performers in future content cycles — format, angle, and hook type noted.

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7-day rotation

| Day | Type | Why | |-----|------|----|| | 1 | Controversial take | High engagement, generates comments | | 2 | How-to / tactical | Saves, shares, follows | | 3 | Story / narrative | Trust building, relatability | | 4 | Listicle | Wide reach, low friction | | 5 | Industry news angle | Timely, positions you as informed | | 6 | Community engagement | Replies, visibility | | 7 | Repeat best performer | Compound on what already works |