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When a lead comes in — form fill, email reply, Calendly booking, or referral — Ultron scores it, routes it to the right sequence, and hands it to Striker when it’s ready.

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The workflow

1

Lead arrives

Lead enters via form fill, webhook, email reply, or Calendly booking. Saved to CRM via Specter or manually.
2

Specter scores the lead

Specter scores the lead 1–10 against your ICP definition.Score 8–10 (Hot) → immediate Striker outreach task created. Score 5–7 (Warm) → enter 4-email nurture sequence. Score 1–4 (Cold) → tagged and archived.
3

Hot lead: immediate Striker outreach

Striker picks up the task within the session. Researches the lead, writes a personalized email referencing the trigger that brought them in (form fill → reference their company and pain point).
4

Warm lead: 4-email nurture sequence

EmailTimingContent
1Day 0Welcome + one tactical value they can use today
2Day 3Case study or proof point
3Day 7Tactical insight specific to their situation
4Day 10Soft pitch: here’s how to get started
Each email is personalized. Each adds new value. None is a “check-in.”
5

Reply at any point: Striker takes over

If the warm lead replies during the nurture sequence, Striker switches from automated sequence to active sales mode. Pipeline stage updated. Follow-up becomes 1:1 and contextual.