The full cycle
Define your ICP
Set your Ideal Customer Profile in Settings → Profile: company size, industry, funding stage, geography, and any specific signals (job postings, tech stack, etc.).This is the foundation. Every Specter search and every Striker email uses it.
Specter: find and score leads
Striker: cold email
Striker picks up the task, reads Specter’s research from memory, and writes the cold email.6-point quality gate applied. Subject < 6 words. Body < 150 words. Exactly 1 CTA. Specific reference to the recipient. Passes or revises automatically.
Day 3 follow-up
No reply after 3 days. Striker sends follow-up #1: new value angle, max 75 words. A case study or insight they haven’t seen.
Day 5 follow-up
Still no reply. Striker sends follow-up #2: completely different angle, max 100 words. Different pain point, different benefit.
Day 7 breakup
Final follow-up: 50-word breakup email. Polite. Assumes no interest. Leaves the door open for Q3 or when timing changes.
Reply received: Cortex in
Lead replies. Striker logs the outcome to memory. Cortex generates a meeting prep brief. You go into the call prepared.
What to configure first
| Setting | Why it matters |
|---|---|
| ICP definition | Specter targets and scores against this |
| Voice samples | Striker emails sound like you, not a template |
| Gmail or Brevo | Striker needs a connected sender to send emails |
| HubSpot or CRM | Striker updates deal stages as conversations progress |