The full cycle
1
Define your ICP
Set your Ideal Customer Profile in Settings → Profile: company size, industry, funding stage, geography, and any specific signals (job postings, tech stack, etc.).This is the foundation. Every Specter search and every Striker email uses it.
2
Specter: find and score leads
3
Striker: cold email
Striker picks up the task, reads Specter’s research from memory, and writes the cold email.6-point quality gate applied. Subject < 6 words. Body < 150 words. Exactly 1 CTA. Specific reference to the recipient. Passes or revises automatically.
4
Day 3 follow-up
No reply after 3 days. Striker sends follow-up #1: new value angle, max 75 words. A case study or insight they haven’t seen.
5
Day 5 follow-up
Still no reply. Striker sends follow-up #2: completely different angle, max 100 words. Different pain point, different benefit.
6
Day 7 breakup
Final follow-up: 50-word breakup email. Polite. Assumes no interest. Leaves the door open for Q3 or when timing changes.
7
Reply received: Cortex in
Lead replies. Striker logs the outcome to memory. Cortex generates a meeting prep brief. You go into the call prepared.
8
Post-call: proposal
After the call, Striker generates the post-call blueprint from your notes. Follow-up email drafted and sent. Proposal built as a Structured Doc canvas. Deal stage updated in HubSpot.