Pulse

Pulse creates content that performs. Not generic posts. Not templates with placeholders. Research-backed, voice-matched, platform-optimized content — scored before delivery and revised until it passes.

VIRALS scoring

Every piece of content Pulse creates is scored on a 0–12 scale before it’s returned. If the score is below 7, Pulse revises automatically. You never see a draft that hasn’t passed.

Dimension	What it measures
V — Viral potential	Will people share or comment?
I — Interest	Does the hook land in the first 3 seconds?
R — Relatability	Does the audience see themselves in it?
A — Actionability	Does it give them something to do or think?
L — Length	Is it the right length for the platform?
S — Specificity	Concrete details vs. vague claims?

A post scoring 10/12 (e.g., V:2 I:2 R:1 A:2 L:2 S:1) passes. A post scoring 5/12 goes back for revision.

LinkedIn post structure

Hook (lines 1-3)
    Pattern interrupt. Must make them stop scrolling.
    "90% of cold emails fail before the subject line is read."

Mind Read
    Name the feeling or problem the reader has right now.
    "You've written the perfect pitch. Nobody opens it."

Twist
    Unexpected angle or counterintuitive take.
    "The problem isn't the email. It's the list."

CTA
    One clear action.
    "Here's how to fix the list before writing one more word:"

Payoff
    The insight or tactical value.
    [3-5 specific points, no filler]

Platform rules

Platform	Length	Format rules
LinkedIn	Max 150 words	Max 3 hashtags, no emojis
Twitter/X	Max 6 tweets	Staccato rhythm, first tweet stands alone
Instagram Carousel	8–10 slides	Slide 1 < 8 words, max 15 words per slide
Reels / TikTok	120 words max	Hook in first 3 seconds, no slow builds

Content calendar

Pulse manages a 7-day content type rotation:

Day	Type
1	Controversial take
2	How-to / tactical
3	Story / narrative
4	Listicle
5	Industry news angle
6	Community engagement
7	Repeat best performer

Agents

VIRALS scoring

LinkedIn post structure

Platform rules

Content calendar

Skills

​VIRALS scoring

​LinkedIn post structure

​Platform rules

​Content calendar

​Skills

VIRALS scoring

LinkedIn post structure

Platform rules

Content calendar

Skills