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Pulse creates content that performs. Not generic posts. Not templates with placeholders. Research-backed, voice-matched, platform-optimized content — scored before delivery and revised until it passes.

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VIRALS scoring

Every piece of content Pulse creates is scored on a 0–12 scale before it’s returned. If the score is below 7, Pulse revises automatically. You never see a draft that hasn’t passed.
DimensionWhat it measures
V — Viral potentialWill people share or comment?
I — InterestDoes the hook land in the first 3 seconds?
R — RelatabilityDoes the audience see themselves in it?
A — ActionabilityDoes it give them something to do or think?
L — LengthIs it the right length for the platform?
S — SpecificityConcrete details vs. vague claims?
A post scoring 10/12 (e.g., V:2 I:2 R:1 A:2 L:2 S:1) passes. A post scoring 5/12 goes back for revision.

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LinkedIn post structure

Hook (lines 1-3)
    Pattern interrupt. Must make them stop scrolling.
    "90% of cold emails fail before the subject line is read."

Mind Read
    Name the feeling or problem the reader has right now.
    "You've written the perfect pitch. Nobody opens it."

Twist
    Unexpected angle or counterintuitive take.
    "The problem isn't the email. It's the list."

CTA
    One clear action.
    "Here's how to fix the list before writing one more word:"

Payoff
    The insight or tactical value.
    [3-5 specific points, no filler]

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Platform rules

PlatformLengthFormat rules
LinkedInMax 150 wordsMax 3 hashtags, no emojis
Twitter/XMax 6 tweetsStaccato rhythm, first tweet stands alone
Instagram Carousel8–10 slidesSlide 1 < 8 words, max 15 words per slide
Reels / TikTok120 words maxHook in first 3 seconds, no slow builds

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Content calendar

Pulse manages a 7-day content type rotation:
DayType
1Controversial take
2How-to / tactical
3Story / narrative
4Listicle
5Industry news angle
6Community engagement
7Repeat best performer

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Skills