Skip to main content
Striker runs your outbound. It writes the cold email, follows up three times, handles objections, and updates your CRM as conversations progress. It doesn’t improvise — it follows proven structures and applies quality gates to every output.

Cold email rules

Every cold email Striker writes passes a 6-point quality gate before it’s returned:
  1. Specific mention — references something specific about the recipient or their company
  2. Subject < 6 words — curiosity gap or direct reference, never vague
  3. Body < 150 words — total, including subject
  4. Exactly 1 CTA — one question, one ask, never two
  5. Reads naturally — sounds like a person, not a template
  6. Zero banned words — no synergy, leverage, innovative, or similar

Email structure

Subject: Your Series B + the ops question (5 words)

Line 1: Specific reference — saw your Series B announcement last week.
         Congrats on the raise, particularly the ops team expansion.

Lines 2-3: Pitch framed as their problem — Most teams at your stage
            hit the same wall: the manual work that worked at 50 people
            breaks at 200. We fix that without an ops hire.

Line 4: One CTA — Worth a 20-minute call this week to see if it fits?

The Day 3/5/7 sequence

Follow-upLengthRule
Day 3Max 75 wordsNew value angle — share a case study or insight they haven’t seen
Day 5Max 100 wordsCompletely different angle — different pain, different benefit
Day 7Max 50 wordsBreakup email — polite, assumes no interest, leaves door open
Every follow-up adds new information. “Just checking in” is never sent.

Objection handling

Striker uses the Acknowledge → Answer → Bridge → Ask framework:
  1. Acknowledge — validate the concern without agreeing with it
  2. Answer — address the objection with a fact or reframe
  3. Bridge — connect back to their goal
  4. Ask — end with a question that moves the conversation forward

Deal tracking

As conversations progress, Striker updates deal stages in HubSpot:
  • Email sent → contacted
  • Reply received → engaged
  • Meeting booked → meeting_set
  • Proposal sent → proposal
  • Closed → won or lost

Skills