Cold email rules
Every cold email Striker writes passes a 6-point quality gate before it’s returned:- Specific mention — references something specific about the recipient or their company
- Subject < 6 words — curiosity gap or direct reference, never vague
- Body < 150 words — total, including subject
- Exactly 1 CTA — one question, one ask, never two
- Reads naturally — sounds like a person, not a template
- Zero banned words — no synergy, leverage, innovative, or similar
Email structure
The Day 3/5/7 sequence
| Follow-up | Length | Rule |
|---|---|---|
| Day 3 | Max 75 words | New value angle — share a case study or insight they haven’t seen |
| Day 5 | Max 100 words | Completely different angle — different pain, different benefit |
| Day 7 | Max 50 words | Breakup email — polite, assumes no interest, leaves door open |
Objection handling
Striker uses the Acknowledge → Answer → Bridge → Ask framework:- Acknowledge — validate the concern without agreeing with it
- Answer — address the objection with a fact or reframe
- Bridge — connect back to their goal
- Ask — end with a question that moves the conversation forward
Deal tracking
As conversations progress, Striker updates deal stages in HubSpot:- Email sent →
contacted - Reply received →
engaged - Meeting booked →
meeting_set - Proposal sent →
proposal - Closed →
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