The enrichment pipeline
Scoring criteria
Scoring factors: ICP fit (industry, size, funding stage), signal strength (trigger events), contact quality (verified email, title seniority), budget indicators (job postings, tech stack).
Trigger events Specter watches
- Funding rounds — company just raised, has budget, is actively scaling
- Executive hires — new VP Sales or CTO signals tool evaluation cycles
- Job postings — hiring SDRs, growth engineers, or ops roles signals relevant needs
- Tech stack changes — switching from a competitor is the highest-intent signal
- News mentions — raised profile, awards, press coverage = receptive to outreach