| Funding round closed | Company has budget, is actively scaling | ”Congrats on the raise — most teams at your stage hit [X] next” |
| New executive hire | Evaluation cycle in motion, new priorities | Reference the hire, address their mandate |
| Job posting pattern | Hiring X roles signals specific problems | ”You’re hiring 3 SDRs — here’s what most teams get wrong at that stage” |
| Competitor switch | Highest-intent signal available | ”Saw you moved off [competitor] — here’s what teams usually need next” |
| News / press coverage | Raised profile, ego is up, receptive | Reference the press, acknowledge the milestone |
| Tech stack change | Infrastructure decision signals adjacent needs | Address the new stack specifically |