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The competitive analysis skill produces a complete intelligence package on any competitor or market category. Not a summary — a structured brief with pricing, positioning, identified weaknesses, and a clear win strategy.

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What it produces

COMPETITIVE ANALYSIS — HubSpot

Overview
  Category: CRM + Marketing + Sales automation
  Founded: 2006 | Public (NYSE: HUBS) | $2.6B ARR
  Positioning: "All-in-one growth platform for SMB to mid-market"

Pricing (verified 2026-04-01)
  Starter: $20/seat/month (Marketing + Sales + Service)
  Professional: $890/month (3 seats included)
  Enterprise: $3,600/month (5 seats included)
  Note: Significant add-on costs for additional seats and features

Product strengths
  - Breadth: CRM + email + landing pages + reporting in one product
  - Ecosystem: 1,500+ integrations in marketplace
  - Brand: dominant awareness in SMB segment

Product gaps
  - AI: bolt-on AI, not native to the workflow
  - LinkedIn: poor native integration, requires Zapier
  - Complexity: high onboarding cost for full feature set

Customer profile
  - SMB to mid-market (10–500 employees)
  - Marketing-led growth companies
  - Teams that prioritize breadth over depth

Win strategy vs HubSpot
  - ICP where depth beats breadth (outbound-heavy teams)
  - AI-native positioning — not a feature, the foundation
  - Faster time to first value (no 3-month onboarding)
  - LinkedIn-native workflow as differentiator

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Configuration

SettingValue
ModelKimi K2
Max turns10
ExecutionFork
Toolsweb_search_multiple, scrape_website, browser_action, search_memories, save_memory

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When to use it

  • Before a sales call where you know a competitor is in the deal
  • Before a board presentation or investor update
  • When a competitor announces a new product, pricing change, or funding round
  • When entering a new market and mapping the landscape

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How to invoke

Run a competitive analysis on Salesforce.

I have a deal where HubSpot is the incumbent. Run competitive analysis so I know how to position.

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Anti-fabrication

If a pricing page is behind a login or unavailable, the output notes “pricing not publicly listed — verify at salesforce.com/pricing” rather than estimating. Only confirmed public data is reported as fact.

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Canvas outputs