Social Content

The social content skill adapts a single idea or brief into platform-specific formats. One brief → four platform versions, each following the rules of that platform.

Platform rules

Twitter / X
Instagram Carousel
Reels / TikTok
Blog

Max 6 tweets in a thread
First tweet must stand alone as a hook
Staccato rhythm — short sentences, one idea per tweet
No thread padding: if it doesn’t add value, cut it
Numbered tweets for threads (1/6, 2/6, etc.)

1/5 Most founders price their product wrong.
     Not too high. Too vague.

2/5 "It depends" is not a price.
     It's a stall. Buyers don't buy what they can't budget.

3/5 The fix: anchor to an outcome, not a feature list.
     "$2,000/month to replace a $6,000/month hire" lands.
     "Starting at $2,000" doesn't.

4/5 Pricing clarity = faster sales cycles.
     When buyers know the number, they can make a decision.
     Mystery creates friction, not intrigue.

5/5 Simplest test: can your prospect explain your pricing
     to their boss in one sentence?
     If not, simplify it until they can.

Slide 1: hook, max 8 words
Slides 2–8: one idea per slide, max 15 words each
Final slide: CTA
Visual-first thinking: every slide is a standalone unit
No paragraphs — fragments and punchy statements only

Slide 1: "Your cold emails aren't the problem."
Slide 2: "The list is."
Slide 3: "80% of your prospects don't match your ICP."
Slide 4: "You're optimizing the email for the wrong 80%."
Slide 5: "Fix the list first. Then write the email."
Slide 6: "Start with 50 people who match exactly. Not 500 who kinda do."
Slide 7: "Quality beats quantity every time in outbound."
Slide 8: "Save this. Share it with your SDR."

Max 120 words for the full script
Hook in the first 3 seconds (spoken, not text overlay)
Pattern interrupt opening — no slow builds
Conversational, direct, one idea
End with a clear takeaway or question

[0-3s] "Your pricing page is killing your close rate."

[3-15s] Most SaaS pricing pages do three things wrong:
         they bury the price, they list features not outcomes,
         and they give three tiers when one would close faster.

[15-30s] The fix is simple. Put the price above the fold.
          Replace feature bullets with outcome bullets.
          And if you're early stage, one tier, one price,
          one sentence about who it's for.

[30-35s] What does your pricing page do wrong?
          Drop it in the comments.

Configuration

Setting	Value
Model	Kimi K2
Max turns	8
Tools	`web_search`, `web_search_multiple`, `search_reddit`, `search_memories`, `save_content`

How to invoke

Create a Twitter thread about why most product demos fail.

Write an Instagram carousel on the 5 mistakes founders make in their first sales hire.

Write a Reels script on why cold email lists matter more than cold email copy.

Overview

Research

Lead Generation

Sales

Content

Operations

Social Content

Platform rules

Configuration

How to invoke

​Platform rules

​Configuration

​How to invoke

Platform rules

Configuration

How to invoke