The AABA framework
The 5 common objections
Too expensive
Too expensive
Acknowledge: “Totally fair — it’s a real line item.”Answer: Reframe on cost of the alternative. What does the status quo actually cost? Manual work, headcount, errors, speed.Bridge: “Most teams find the ROI in the first 60 days, usually in time saved rather than direct revenue.”Ask: “What would the cost need to be for it to make sense?”
We already have a solution
We already have a solution
Acknowledge: “Makes sense — switching is a real cost.”Answer: Probe what the current solution doesn’t do. Don’t attack the competitor. Find the gap.Bridge: “We usually work alongside existing tools rather than replacing them. The question is whether [specific gap] is worth solving.”Ask: “What does your current setup not handle well?”
Not the right time
Not the right time
Acknowledge: “Timing is real — I get it.”Answer: Surface a signal that suggests now might actually be the right time (funding, hiring, a trigger event you know about).Bridge: “The teams that see the most value are usually the ones who got set up before the growth spike, not after.”Ask: “What would need to be true for the timing to work?”
Need to check with my team
Need to check with my team
Acknowledge: “Absolutely — decisions like this need the right people in the room.”Answer: Offer to make the next conversation easier, not to bypass it.Bridge: “Happy to put together a one-pager tailored to their questions, or join the call directly if that’s easier.”Ask: “Who else would be in that conversation, and what would they want to know?”
Send me more info
Send me more info
Acknowledge: “Happy to — want to make sure I send the right thing.”Answer: Don’t send a generic deck. Ask what specific question they want answered.Bridge: “The teams that find it most useful usually want [specific format] focused on [specific question].”Ask: “What specific question would you want it to answer?”
Configuration
| Setting | Value |
|---|---|
| Model | Kimi K2 |
| Max turns | 6 |
| Execution | Inline |
| Tools | search_memories, lookup_leads |