PIPELINE REVIEW — April 5, 2026
Stage distribution
Contacted: 8 deals ($140K)
Engaged: 5 deals ($210K)
Meeting set: 3 deals ($180K)
Proposal: 2 deals ($95K)
Total pipeline: $625K
At-risk (no activity > 7 days)
Gamma Co — 9 days stalled at Engaged
Recommended: Day 5 follow-up, different angle
Delta Ltd — 11 days stalled at Meeting Set
Recommended: Re-confirm the meeting or move to nurture
Advanced this week
Acme Corp: Engaged → Proposal (meeting went well, proposal requested)
Beta Inc: Contacted → Meeting Set (replied to Day 3 follow-up)
Stage velocity (avg days)
Contacted → Engaged: 4.2 days
Engaged → Meeting Set: 8.7 days ← slowest stage
Meeting Set → Proposal: 3.1 days
Win rate by source
Trigger events: 28%
ICP batch (Specter): 19%
Inbound: 34%
Referral: 41%
Recommended actions
1. Striker: Day 5 follow-up on Gamma Co today
2. Striker: Re-confirm Delta Ltd meeting — 11 days is too long
3. Specter: Source more trigger event leads (highest close rate)
